The Importance of Keywords in SEO

Keywords give clues about what a person is thinking. The importance of keywords in SEO is due to the fact that they give clues about what customers are thinking, both inside and outside of SEO. If you knew what your customers were really thinking, you could operate your business differently and have a more influential marketing strategy.

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Why Keywords Are Still Important for SEO

SEO keywords are the foundation of your content strategy and help address the needs of your target audience. Discover why they're still important and how to use them effectively

Despite what some people may say, keywords are still an important part of SEO. There have been some changes in the SEO world that have led some people to believe that keywords are no longer important, but there are four major reasons why they are still relevant.

What Are Keywords?

 Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you're a plumber, you want to show up when people search for "plumbers" or "plumbing."

Why Are Keywords Important?

 Keywords are important because they are the foundation of SEO. Without keywords, it would be difficult for people to find your website. Keywords are also important for helping you determine what content to write. If you're a plumber, you want to write content that is relevant to people who are searching for "plumbers" or "plumbing."

Are Keywords Dead?

After we lost our SEO keyword visibility, it seemed like we were flying blind. Many people were quick to say that keywords were dead. But what really was different? People were still doing the same searches, and Google hadn’t changed how it was interpreting our content. It’s like the saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Nothing was different; we just weren’t around. The bottom line is that keywords aren’t dead. The old way of tracking them is.

Google's way of interpreting keywords has changed over the years, but keywords are still relevant.

Google's way of interpreting keywords has changed over the years, but keywords are still relevant. Keywords are the words and phrases that people use to search for content online.

How Voice Search Has Changed Keywords

As people started using voice search more often, some began to wonder if this would mean the end of keywords. While it is true that voice search has impacted keywords, it has not rendered them useless. The way we search when we are speaking is usually much more conversational and detailed than when we are typing. This is because we are subconsciously picking up on Google’s heightened interpretation skills and our communication tendencies when talking versus typing. Because of this, it is estimated that 15% of searches are for something that has never been searched before. While this poses some challenges for SEO professionals, it doesn’t mean that keywords are any less important. In fact, they may be even more important now because we often omit important keywords when we are speaking. For example, you can find out when Scarlett Johansson’s first album was released from a query that doesn’t include her name or the name of her album. This just goes to show that keywords are still crucial, even though we may not use them in the same way as before.


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